Kim Kardashian, the NBA, and the era of influencer-led sports

After Kim Kardashian's Skims teamed up with the NBA and WNBA, SportsPro explains why sports properties are welcoming influencer-owned brands with open arms.

Kim Kardashian makes a major power moves as the SKIMS Co-Founder & Creative Director announced a multiyear partnership with the NBA. SKIM

Past Events – Page 87 – SportsPro

Kim Kardashian, the NBA, and the era of influencer-led sports sponsorships - SportsPro

Kim Kardashian's Skims Is Now Worth $4 Billion—Here's Kim K's Net Worth

Insights - SportsPro Commercial Guide

Insights - SportsPro Commercial Guide

WhatsApp Channels: What are they, why have they launched, and how will they be used in sport? - SportsPro

Kim Kardashian, the NBA, and the era of influencer-led sports sponsorships - SportsPro

Kim Kardashian's Skims Lands NBA, WNBA Partnership

Kim Kardashian's shape-wear brand strikes partnerships with NBA - Basketball Network - Your daily dose of basketball

US sports teams sponsorship revenue hits record US$6.7bn in 2023, says study- SportsPro

Kim Kardashian & Kanye West Awkwardly Interact At Son's Sports Game

Kim Kardashian cuts a low-key figure in a grey tracksuit for late night takeout run in LA

Professional Fighters League agrees Just For Men sponsorship, fighters league

Cult shapewear brand SKIMS is coming to Net-a-Porter in December

This month, Kim Kardashian's lounge and lingerie brand Skims

Kardashian critics slam Kim's Skims bra's 'horrible' support as

SKIMS & Their Marketing: How They're Breaking The Internet (in the

Skims Ecommerce Search Volume, Keyword Trends, and Popular Products