Old Navy was neglecting brand marketing, Gap CFO admits
4.7 (600) In stock
With short tenure times for chief marketing officers, the time to impress a board or investors can be fleeting. That can lead to an overindulgence on short-term marketing objectives.
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Gap cuts quarterly sales forecast on challenges at Old Navy; brand head departs
How The Gap, Old Navy plan to utilize data, IT, e-commerce as they split up in pursuit of growth
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Gap's Old Navy Chain Joins Gap Brand in Posting Key Sales Miss - Bloomberg
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