How Reliance Owned Lingerie Brand Zivame Cracked The Omnichannel Code

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Zivame’s COO Lavanya Pachisia claimed in a recent interview that the brand has experienced 150% revenue growth post-Covid [FY2022-2023] and expanded its offline presence, especially in Tier II locations and beyond

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How Reliance Owned Lingerie Brand Zivame Cracked The Omnichannel Code

Zivame on LinkedIn: The last two years were a whirlwind of surprises, stay-at-home situations,…