How River Island enhanced a great email marketing program

Popular high street fashion brand River Island had a successful email marketing program in place. But as a tech-savvy company that is always looking for ways to innovate, test, and close the gap on any inefficiencies, River Island wanted to evaluate how its emailing strategy could be further optimized. The marketing team was looking for […]

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show how amazingly effective it can be. On the other hand, marketers

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