From Brooklyn to Roblox: Tommy Hilfiger Makes NYFW show 'Phygital

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The preppy PVH-owned brand is returning to New York Fashion Week after three years, with an “immersive” hybrid physical and digital showcase of products.

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Sidebars, limiteds and digital gowns: How fashion can win on Roblox

Fashion icons: Tommy Hilfiger: 'Our fans are going to be living in the metaverse. Many of them are living in it now', Culture, tommy hilfiger

Fashion icons: Tommy Hilfiger: 'Our fans are going to be living in the metaverse. Many of them are living in it now', Culture, tommy hilfiger

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Hugo Boss boosts sales target to €3.5 billion amid brand refresh

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Tommy Hilfiger to launch first-of-its-kind multi-metaverse hub