Star-Designer Strategy: Rebuilding Gucci with Tom Ford

Star-Designer Strategy: Rebuilding Gucci with Tom Ford     Objective: To study how Gucci faced a serious challenge of rebuilding the brand after its fall down. Brief History          Guccio Gucci opened a small shop selling leather goods on the via del Parione in Florence in 1923. He sold luggage imported from Germany and offered…

Why Tom Ford's Tenure at Gucci Was so Memorable

2016, T1 2016 MPK732 Marketing Management (Cluster B)

T1 2016 MPK732 Marketing Management (Cluster B)

DOC) The History of Gucci: From Family Owned to Publicly

How do you renovate the houses Tom Ford built?

Everything Tom Ford Has Said About 'House of Gucci

What challenges does Gucci face in rebuilding its influence and momentum in the fashion industry? - Quora

Setting the Stakes for Gucci, Tom Ford and Burberry

Meet the Creator Behind the Ultimate Tom Ford-Era Gucci Fan Account

Game Changing Gucci Designers and Who's Next?

Gucci Path to Iconic Luxury: A Success Story

Why Tom Ford's Tenure at Gucci Was so Memorable

Meet the Creator Behind the Ultimate Tom Ford-Era Gucci Fan Account

Tom Ford Brand Sold To Estée Lauder In A $2.8 Billion Deal

Tom Ford Names Brand Image and Communication Execs

Luxury brand Tom Ford store seen in Hong Kong Stock Photo - Alamy

Tom Ford Brand Dog Luxury Wall Art Poster – Aesthetic Wall Decor

Tom Ford Quietly Announces That He's Designed His Last Tom Ford