Inside the Barbie x Tangle Teezer campaign: Great hair starts with

The Barbie x Tangle Teezer campaign serves as a testament to the power of brand synergies and collaboration. It teaches us that revamping outdated brand messaging doesn't mean discarding original identity but rather recognising the need for evolution, listening to new consumers, and taking real action. 

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Inside the Barbie x Tangle Teezer campaign: Great hair starts with imagination. - MG Empower

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