The Brand Story: Lululemon - MarcomCentral
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Discover how branding helped Lululemon secure its place as a leader in athleisure.Read the Lululemon brand story from MarcomCentral.
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The Brand Story: Lululemon - MarcomCentral
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Stretching limits, sculpting success: Lululemon's rise from controversies to cult status
History
![](https://fashionunited.com/r/fit=cover,format=auto,gravity=center,height=926,quality=70,width=1388/https://fashionunited.com/img/upload/2023/12/08/lululemon-hamburg-store-1-dc6gnus9-2022-07-06-m533pkkt-2022-08-01-rdhxp1r2-2022-09-27-uvpge20o-2022-09-27-0c5zg164-2023-05-19-xwlqf0l7-2023-12-08.jpeg)
Lululemon appoints former Gap CFO to board
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Lululemon Branding Strategy
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