The Downfall of J.C. Penney: How Bad Design Sabotaged a Rebranding Effort - Time for Designs

Discover the critical role of design in rebranding through the lens of J.C. Penney

JCPenney Has Had a Dramatic Decline: History in Photos

J.C. Penney reports another huge loss

The 8 Point Path To J.C. Penney's Obsolescence (OTCMKTS:CPPRQ-DEFUNCT-603660)

Can this radical logo change help J.C. Penney's? - Quora

JC Penney Failed Pricing Strategy

16 Logo Redesign Fails & What You Can Learn from Them

35 Examples of Rebranding Fails And What We Can Learn From Them

Repositioning a Brand: JCPenney showed brand reinvention can stretch only so far

The Downfall of J.C. Penney: How Bad Design Sabotaged a Rebranding Effort - Time for Designs

After Six Decades Of Constant Change, JCPenney Needs To Define Itself

JC Penney Failed Pricing Strategy

JC Penney

Genius Spotlight: J.C. Penney • Missouri Highway 36

This J.C. Penney Relocation Reflects Retail Demand Shift

JCPenney Unveils New Inclusive In-Store And Online Beauty Experience

J.C. Penney sales beat, helped by home goods and Sephora