The Patagonia Brand Story - Brand The Change
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![](https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1671135049895-ZVLG6QZH8BUWQM4YTRG6/Patagonia.jpeg)
Alex Weller, Director of Marketing at Patagonia, shares the brand’s story from its humble beginnings to the billion-dollar industry-leading brand at Brand The Change Live.
![](https://i.guim.co.uk/img/media/aa6fdea7232249cee9eb6c64d8b866fb5b8254bc/0_293_1861_1116/master/1861.jpg?width=1200&height=630&quality=85&auto=format&fit=crop&overlay-align=bottom%2Cleft&overlay-width=100p&overlay-base64=L2ltZy9zdGF0aWMvb3ZlcmxheXMvdGctYWdlLTIwMjIucG5n&s=a3bbb05295f2202083ab0de5c966da6c)
Yvon Chouinard – the 'existential dirtbag' who founded and gifted
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Patagonia, BASIC/DEPT®
![](https://www.patagonia.com/dw/image/v2/bdjb_PRD/on/demandware.static/-/Library-Sites-PatagoniaShared/default/dwbbaad0e5/images/business-unusual/company-history/patagonia_archives_0070.jpg?q=80&sw=800&)
Our Company History - Patagonia
![](https://assets.vogue.com/photos/618aa3dbb36c8720f964324d/master/w_2560%2Cc_limit/00_story.jpg)
Patagonia Has a New Mission to “Save Our Home Planet”—One of Its
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Patagonia's Sustainable Business Earth Day
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The Patagonia Brand Story - Brand The Change
![](https://www.goodnewsnetwork.org/wp-content/uploads/2022/09/Patagonia-and-Yvon-Chouinard-released.jpg)
Patagonia Gives Away Its Entire $3 Billion Worth To Fight Climate
![](https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1671135049895-ZVLG6QZH8BUWQM4YTRG6/Patagonia.jpeg?format=750w)
The Patagonia Brand Story - Brand The Change
![](https://i.ytimg.com/vi/WKxpiDVoUkg/sddefault.jpg)
A New Product Philosophy - The Patagonia Story
![](https://brigadebranding.com/wp-content/uploads/2022/01/22_BR_Academy_PurposeDriven_Header_C1-1440x520.png)
Purpose-driven marketing: a trend to change the world in 2022
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