Then & Now: The Shocking History of the Sports Bra

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Can you imagine working out without a sports bra? Unfortunately, that was the reality for women for quite some time. Sports bras have come a long way in a relatively short time. What seems like such a staple in a woman’s bra wardrobe has really not been in existence very long. The first sports bra was developed only around 40 years ago and you’re not going to believe how it was invented! The First Sports Bra While bras – or something like them – have been around for hundreds of years, there were no true sports bras until the 1970s. Up until then, “tennis bras” looked a lot like regular underwire bras and offered little support and lots of discomfort. True athletes would double up their bras to get enough support for exercise. The women’s liberation movement came on strong
Can you imagine working out without a sports bra? Unfortunately, that was the reality for women for quite some time. Sports bras have come a

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