Tommy John helps women wave goodbye to wedgies

Behavioural insights practice Canvas8 examines how underwear brand Tommy John is appealing to women who are tired of wedgies and want comfy underwear instead.

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Tommy John Women's Underwear, Briefs, Second Skin Fabric, 3 Pack (X-Small, Maple Sugar - Lace) at Women's Clothing store

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Tommy John helps women wave goodbye to wedgies, by Keeping TABS

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Tommy John helps women wave goodbye to wedgies, by Keeping TABS

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Tommy John Women's Underwear, High Rise Lace Briefs, Cool Cotton Fabric, Black, Large, 3 Pack

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