UFC will initially lose money with Reebok

The UFC says the decision to have Reebok exclusively clothe its athletes will cost the MMA promoter millions in the short run. But it expects the deal will be profitable in the long run, with both the UFC and its stable of 550-plus fighters benefiting from a cut of sales.

UFC 232 Betting Odds, Picks: Can Alexander Gustafsson Hand Jon Jones His First Loss?

What is the UFC's reason to persist with this fight. Wouldn't it be more valuable in the long-run to boost Aspinall's profile with a Jones fight? Especially since Jones is probably retiring.

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