Three Trends Driving the US Women's Underwear Market

Discover the latest trends driving the US women's underwear market. Explore Euromonitor's insightful article highlighting three key factors shaping the industry.
The US women’s underwear market is relatively stable in market sizes, while there have been considerable fluctuations in market shares mainly caused by Victoria’s Secret’s unstable performance, changes in consumers’ purchase patterns, and the emergence of new players. This article discusses the recent trends in the US women’s underwear market and demonstrates the key drivers of underwear brands’ success through the lens of Savage X Fenty and Skims.

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BASIC AD SWIM BRIEF