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Aunt Jemima and Uncle Ben deserve retirement. They're racist myths of happy Black servitude.

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The mascots were intended to let white consumers indulge in a fantasy of enslaved people as submissive, self-effacing, loyal and contentedly pacified.
Aunt Jemima, Uncle Ben and the Cream of Wheat mascot, Rastus, feed into stereotypes of enslaved domestic servants in the pre-Civil War South.
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Aunt Jemima, Uncle Ben, and Rastus: Blacks in Advertising, Yesterday, Today, and Tomorrow (Contributions in Afro-American and African

Aunt Jemima, Uncle Ben, and Rastus: Blacks in Advertising, Yesterday, Today, and Tomorrow (Contributions in Afro-American and African Studies)

Why Aunt Jemima, Uncle Ben, and Other Racist Food Mascots Were Rebranded in 2020 - Eater

Uncle Bens', Aunt Jemima racist packaging rises up - Graphéine

Quaker to Change Aunt Jemima Name and Image Over 'Racial Stereotype' - The New York Times

Why Aunt Jemima, Uncle Ben, and Other Racist Food Mascots Were Rebranded in 2020 - Eater

Aunt Jemima and Uncle Ben deserve retirement. They're racist myths

Black Owned Food Brands for Your Pantry - Topdust

Panelists explain why Aunt Jemima retired – The Echo

Black Owned Food Brands for Your Pantry - Topdust

Aunt Jemima, other racist brands held power beyond the breakfast table

Decolonizing the Foods Lab - The British Columbia Food History Network

Decolonizing the Foods Lab - The British Columbia Food History Network

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