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Under Essity, Knix has the potential to become a global brand

$ 24.50

4.6 (262) In stock

After selling a majority stake in women’s underwear company Knix to global health and hygiene leader Essity, Joanna Griffiths, founder and CEO, still owns a 20% stake in the company and remains president, leading the brand under her new partnership with the Swedish giant. Initially discredited by potential investors, the executive even heard that her …
After selling a majority stake in women's underwear company Knix to global health and hygiene leader Essity, Joanna Griffiths, founder and CEO, still owns a 20% stake in the company and remains presid

Essity Acquires Knix; Becomes Global Leader in Leakproof Apparel

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Incontinence care Products Market Size & Forecast to 2030

Knix's $320 million sale to Essity marks one of Canada's largest exits by a female founder

Essity Once Again Awarded Supplier Engagement Leader by CDP

Joanna Griffiths (@jogriffiths) / X

World Continence Week

Own Your Sexy”: Knix launches line of bras

Toronto Retailer With Global Expansion Plans Started Out Pitching Women's Underwear to Male Venture Capitalists

Canadian underwear brand Knix sells majority stake in $410-million deal - The Globe and Mail

Your Guide to Starting a Women's Health Company From Someone Who Has Done It (Twice) — Halle Tecco

EY World Entrepreneur Of The Year™ Class of 2023, Canada

Organic Feminine Care Market Growth, Scope, Trends Report By 2033

World Continence Week

Knix surpasses 2 million customers and finalizes their acquisition by Essity, making history for a female founded DTC brand

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