GK Elite, Longtime USA Gymnastics Partner, Garners Valuable Olympic Uniform Logo Placement Previously Reserved for Larger Brands

After wearing the logos of major sportswear brands Adidas AG and Under Armour Inc. on their competition apparel at the 2012 and 2016 Olympics, respectively, the men and women of the U.S. gymnastics team will don the logo of longtime partner GK Elite at this summer’s Tokyo Games, providing the comparatively niche brand with an estimated $7 million to $9.5 million worth of exposure.

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GK Elite, Longtime USA Gymnastics Partner, Garners Valuable Olympic Uniform Logo Placement Previously Reserved for Larger Brands

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