Inside Vera Bradley: How Barbara Bradley Baekgaard Built A Company

Handbag and luggage maker Vera Bradley is the No. 1 midsize company for employees, a Forbes and Statista analysis finds. And the secret behind its worker-focused culture lies within cofounder Barbara Bradley Baekgaard, and a commitment to “keep the F in Fun.”

Vera Bradley Invests in Growth Amid Tough Handbag Climate

Inside Vera Bradley: How Barbara Bradley Baekgaard Built A Company As Whimsical As Its Creations

A Colorful Way of Living: How to Be More, Create More, Do More the Vera Bradley

Greater Fort Wayne Inc. - Vera Bradley co-founder Barbara Bradley Baekgaard won the GFW Inc. Swagger Award for Community Spirit! Barbara's daughter, Amy Ray, accepted the award on her behalf.

Vera Bradley Mission, Benefits, and Work Culture

Vera Bradley: How the Empire Began

Vera Bradley Harnesses Middle American Pragmatism

Vera Bradley: How the Empire Began

Celebrating 40 Years of Vera Bradley With Our Founders

Forbes on LinkedIn: Inside Vera Bradley: How Barbara Bradley Baekgaard Built A Company As…

Vera Bradley's 40 years of patterned totes began with a knock at the door

Vera Bradley Millionaire Cofounder on How Her Bags Became so Popular

Building a Better Brand with Barbara Bradley Baekgaard of VERA BRADLEY – goodMRKT

Vera Bradley Says Its Payment System Was Just Hacked

Vera Bradley co-founder and executives to visit MSU campus March 5

Look, I Just Really Love Vera Bradley - Racked

Vera Bradley

Vera Bradley purse retired handbag shoulder bag dark red floral side pockets

Vera Bradley Essential Compact Backpack - Mural Garden

Blue Small Backpack