What Fenty can gain from Rihanna's Super Bowl halftime show - Glossy
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Following a roughly six-year hiatus from music, Rihanna is returning in the splashiest way possible. The residual effects for her Fenty brand will be paramount. According to a 2016 study by the NPD Group, Rihanna's fan base, sometimes referred to as "the Navy," is 3.7 times more likely to buy products from her than the average big-name celebrity, which is the highest rating that any celebrity has had. A television audience of 100 million may not only boost Fenty's sales from existing fans but also encourage more people to enlist in the Navy.
Rihanna touched up her own makeup during the Super Bowl and this is the product she used
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How Rihanna's Super Bowl Halftime Show Boosted Fenty Beauty
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Rihanna Touches Up Using Fenty Beauty at the Super Bowl
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How To Get Rihanna's Super Bowl Halftime Show Makeup
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Rihanna Touches Up Using Fenty Beauty at the Super Bowl
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Shop Rihanna's Iconic Super Bowl Halftime Makeup For Under $40
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Why Rihanna Won't Get Paid For Her Super Bowl Halftime Show
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What Fenty can gain from Rihanna's Super Bowl halftime show - Glossy
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