What's Behind the Bralette's Surge in Popularity?

We took a look at the rise of the bralette—from the indie brands that started the trend, to Aerie's success with it, to Victoria's Secret's late arrival to it with their latest campaign. Plus, shop some of the best wireless bralettes available now.

What's Behind the Bralette's Surge in Popularity?

Bra underwear

How Bralettes Are a Sign of the Times, by Hanna Brooks Olsen

Bra underwear

This Bra Cost $68 for Years—Now It's $98. Here's Why. - WSJ

31 Best Bras and Bra Brands of 2023, According to Vogue Editors

Bralette Outfit Ideas: 2021 Trend - xoNecole

What Is A Bralette & Why You Need One – WAMA Underwear

What's Behind the Bralette's Surge in Popularity?

Lingerie by the Decades – Scarlett Gasque

Victoria's Secret: Rise, Fall, Comeback of Lingerie Giant

What is a Bralette Exactly?

Bra underwear

16 Best Bras 2024: T-shirt, Strapless, Everyday, and More

6 Women's Angelina Sports Bra Bralettes Spaghetti Strap Padded Stretch Free Size

Bralette

Bralettes

The Diverse and Wonderful World of Bralettes – Stitch Love Studio

Are Bralettes Better Than Bras? – Apricotton