Reebok UFC: Why did the promotion drop Reebok and sign with Venum?

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UFC's deal with Reebok came to an end after UFC 260 on March 27, 2021. The premier MMA promotion switched to Venum for their official uniforms and apparel.
UFC's deal with Reebok came to an end after UFC 260 on March 27, 2021. The premier MMA promotion switched to Venum for their official uniforms and apparel.

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Reebok UFC: Why did the promotion drop Reebok and sign with Venum?

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