Not) as seen on TV: Why one U of T entrepreneur balked at a Dragon's Den deal in favour of 'organic' expansion

Noureddin Chahrour’s successful 2015 appearance on CBC’s Dragon’s Den was a key turning point for his research-based startup Adrenalease Posture Apparel – but not in the way you might think. Chahrour, a University of Toronto alumnus, agreed on-air to hand over 30 per cent of Adrenalease, which makes posture-enhancing garments, in exchange for $90,000 from three of the program’s panel members. 

Not) as seen on TV: Why one U of T entrepreneur balked at a

After being on Dragon's Den, I'll never look at business the same way

Dragons' Den

Entrepreneurs with No Sales And Orders Leave Dragons Unimpressed

Faculty of Applied Science & Engineering

Toy World January 2019 by TOYWORLD MAGAZINE - Issuu

Vernon Morning Star, October 06, 2013 by Black Press Media Group

Disagreement and mitigation in power-asymmetrical venture capital

Our Community University of Toronto

A novel multi-study intervention investigating the short and long term effects of a posture bra on whole body and breast kinematics - ScienceDirect

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