Under Armour Will Exit up to 3,000 Wholesale Partnerships to Focus

Under Armour plans to overhaul its wholesale partnerships, exiting between 2,000 and 3,000 stores in North America, according to company executives on a recent earnings call. The brand expects to be in approximately 10,000 stores by the end of 2022 as it shifts its toward direct-to-consumer (DTC) channels. “I just want to make it very […]

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Under Armour Will Exit up to 3,000 Wholesale Partnerships to Focus

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