Prime Position: Named World's Most Valuable Retail Brand, Press Release

has once again been named the world’s most valuable retail brand, with a brand value of US$299.3 billion, according to leading brand valuation consultancy, Brand Finance. This is more than double the brand value of Walmart (brand value up 2% to US$113.8 billion). ’s brand value has increased 36% since the beginning of the COVID-19 pandemic and is the world’s most valuable brand across all sectors, according to Brand Finance’s Global 500 2023 report.

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Prime Position: Named World's Most Valuable Retail Brand

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Prime Position: Named World's Most Valuable Retail Brand, Press Release

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