X marks the spot: TBWA's Agathe Guerrier explains Disruption X

Read more here. To-date, Disruption X hasn’t been discussed much outside TBWA itself, says the network’s global chief strategy officer Agathe Guerrier, speaking from her base in Los Angeles. She describes the new philosophy as an operating system upgrade like you might get on your iPhone (Apple is one of TBWA’s clients). Fundamentally, we continue to […]

TBWA Archives - Campaign Middle East

TBWA Archives - Campaign Middle East

TBWA Archives - Campaign Middle East

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X marks the spot: TBWA's Agathe Guerrier explains Disruption X

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X marks the spot: TBWA's Agathe Guerrier explains Disruption X

X marks the spot: TBWA's Agathe Guerrier explains Disruption X

TBWA Archives - Campaign Middle East

TBWA Archives - Campaign Middle East

Elan Media brings data-driven advertising network to Msheireb

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