Understanding GSM in Towels: Your Guide to Buying the Best Bath Towel

GSM is one of the most important terms to understand when shopping for bath and beach towels. Used for both cotton and bamboo fabric, GSM is a measure of weight that means “grams per square meter” expressed as a number. GSM is directly aligned with a towel’s quality, feel, and performance.
GSM is one of the most important terms to understand when shopping for bath and beach towels. Used for both cotton and bamboo fabric, GSM is a measure of weight that means “grams per square meter” expressed as a number. GSM is directly aligned with a towel’s quality, feel, and performance.

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