Hockey butt' ad for State and Liberty's fitted pants has gone

A viral ad for fitted pants showing slow-motion close ups of an NHL star’s
A viral ad for fitted pants showing slow-motion close ups of an NHL star’s 'hockey butt' has the Internet lapping it up.

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Hockey butt' scores big in marketing campaign for dress pants

Hockey butt' scores big in marketing campaign for dress pants

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State and Liberty Clothing

Hockey butt' scores big in marketing campaign for dress pants

Hockey butt' scores big in marketing campaign for dress pants

Dylan Larkin shows off 'hockey butt' in pants ad

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Close-up of female butt wearing jeans outside Stock Photo by