Bjorn Borg and Fila - What a match — The Sporting Blog

Bjorn Borg and Fila is one of the most well known partnerships in sport. Borg helped create an iconic brand, whilst Fila defined the look that represented a golden generation in tennis history. We look at how Borg helped Fila become the global brand they are today.

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Bjorn Borg and Fila - What a match — The Sporting Blog

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