Kim Kardashian apologises and vows to rename 'Kimono' range after cultural appropriation backlash

KIM Kardashian has apologised and vowed to rename her latest venture - a shapewear brand named Kimono - after it sparked major cultural appropriation backlash. The 38-year-old last week announced the new launch, but soon after she tweeted the announcement, criticism about the chosen name poured in.

Kim Kardashian apologises and vows to rename 'Kimono' range

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Kim Kardashian Kimono brand renamed as mogul apologises

Kim Kardashian apologises and vows to rename 'Kimono' range after cultural appropriation backlash

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Kim Kardashian apologises and promises to rename 'Kimono' range

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Kim Kardashian apologises and vows to rename 'Kimono' range

Kim Kardashian apologises and promises to rename 'Kimono' range

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