Toy brand values grow as post-pandemic play proliferates, Press Release

Lego is the world’s most valuable toy brand for the 9th year running US-based toy brands dominate the top 10, but Japanese brands still feature Magic: The Gathering is the fastest growing brand with an impressive 122% brand value increase Star Wars is the strongest brand, but Fisher-Price is hot on its heels

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Toy brand values grow as post-pandemic play proliferates

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