Mega surf brand Hurley continues exciting pivot toward elder care

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Surf fans thrilled when beard oil and Kai Lenny soon appeared on the market. All absolutely perfect for an aging demographic but there's more!

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Mega surf brand Hurley continues exciting pivot toward elder care, releases line of handsome readers at Walmart! - BeachGrit

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PDF) Subcultural enterprises, brand value, and limits to financialized growth: The rise and fall of corporate surfing brands

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PDF) Subcultural enterprises, brand value, and limits to financialized growth: The rise and fall of corporate surfing brands