Under Armour launches brand with NBA star Steph Curry to rival Nike's Jordan

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Under Armour announced Monday the launch of the Curry Brand with NBA star Stephen Curry, in a bid to reach younger consumers and compete with Nike and its Jordan Brand.
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Under Armour launches Curry Brand to take on Nike's Jordan Brand, but timing is not ideal

Stephen Curry And Under Armour Launch Jordan Brand Rival, Curry Brand - Ministry of Sport

JG DevArt - 𝗨𝗻𝗱𝗲𝗿 𝗔𝗿𝗺𝗼𝘂𝗿 𝗹𝗮𝘂𝗻𝗰𝗵𝗲𝘀 𝗯𝗿𝗮𝗻𝗱 𝘄𝗶𝘁𝗵 𝗦𝘁𝗲𝗽𝗵𝗲𝗻 𝗖𝘂𝗿𝗿𝘆, 𝘁𝗿𝘆𝗶𝗻𝗴 𝘁𝗼 𝗰𝗼𝗺𝗽𝗲𝘁𝗲 𝘄𝗶𝘁𝗵 𝗝𝗼𝗿𝗱𝗮𝗻 𝗕𝗿𝗮𝗻𝗱 --- Under Armour is launching a separate brand with its top athlete, Golden State

Former Nike Executive Explains Botched 2013 Meeting with Stephen Curry - Sports Illustrated FanNation Kicks News, Analysis and More

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Under Armour, Steph Curry sign long-term deal - Baltimore Business Journal

You won't believe how Nike lost Steph to Under Armour - ABC News

Under Armour launches brand with NBA star Steph Curry to rival Nike's Jordan

Under Armour Launches Curry Brand to Rival Nike's Jordan – TakedNote

Under Armour launches Stephen Curry-specific Curry Brand to compete with Nike's Jordan Brand