A sophisticated design language - Lucas Berghoef

Pure Luxe is a daily online magazine and a biannual print magazine covering luxury lifestyle. After its first years the brand sits among the most visited Dutch sources for inspiration in the areas of luxury living, cars and yachts, among other high-end culture. The media brand is now developing into a lifestyle brand with its own products. Lucas Berghoef created the new logo and visual identity for Pure Luxe to further develop the brands sophisticated style.

A sophisticated design language - Lucas Berghoef

A sophisticated design language - Lucas Berghoef

Biannual high-end print magazine - Lucas Berghoef

A sophisticated design language - Lucas Berghoef

A sophisticated design language - Lucas Berghoef

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A sophisticated design language - Lucas Berghoef

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