Puma details marketing plan to reignite 'brand heat

Puma is to use AC Milan and Italian footballer Mario Balotelli to drive its repositioning as a performance sports brand after admitting it lacks “brand heat”, commercial products and desirable distribution”.
Puma hopes high-profile sponsorships including Mario Balotelli and Arsenal FC can revive sales.

Strategies to Ignite the Festivity and Skyrocket Their Sales and

Video viewability: how should brands measure it?

What is Puma's marketing strategy?

Video viewability: how should brands measure it?

How Puma's CEO of North America Plans to Reignite Growth In the Market

Footwear News on LinkedIn: How Puma's CEO of North America Plans

Mondelez marketers to face new cost-control strategy

OUR STRATEGY

OUR STRATEGY

puma+marketing cheap buy online

Puma details marketing plan to reignite 'brand heat

Eat becomes first brand to trial Weve's loyalty app

A Marriott executive for an athletic apparel brand? Hotel industry

BRAND LOVE Men's Hoodie

Kylie Jenner Debuts as PUMA Brand Ambassador

Need for Speed and Puma Launch Crossover Capsule Collection – GTPlanet

Womens PUMA TRC Mira Tech Brand Love Athletic Shoe - Green Fog

Puma Brand & Marketing Strategy - neuroflash