Loyalty360 - Connecting with Community: How the e.l.f. Cosmetics' Beauty Squad Disrupts Industry Norms and Shapes Culture

Mark Johnson, CEO of Loyalty360, spoke with Courtney Wachs, Vice President of Digital Commerce and Consumer Experience at e.l.f. Beauty, about the Beauty Squad rewards program, how the brand improves its customer experience for program members, and the recent AE partnership.

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