How Peloton exercise bikes and streaming gained a cult following

Founded in 2012, Peloton is a phenomenon with a million users. Here's how the founders built a multibillion-dollar fitness company based on the idea of convenience and community that's changing the way America works out.
Founded in 2012, Peloton is a phenomenon with a million users. Here's how the founders built a multibillion-dollar fitness company based on the idea of convenience and community that's changing the way America works out.

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