22 Push-Ups for a Cause': Depicting the Moral Self via Social

Introduction In 2016, the online cause #Mission22 went viral on social media. Established to raise awareness about high suicide rates among US military veterans, the campaign involves users posting a video of themselves doing 22 push-ups for 22 days, and on some platforms, to donate and recruit others to do the same. Based on a ‘big data’ analysis of Twitter data

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Mission 22 on Instagram: Show the love for Michael Beeson, Mission 22's November #AmbassadorOfTheMonth! Michael is an amazing addition to our ambassador program. He consistently puts the word out about M22 programs

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