Addition Elle gets serious about U.S. expansion » Strategy

An ecommerce portal for the retailer's American fans signals new investments to capitalize on past success.

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Canadian Fashion Retailer ADDITION ELLE Launches New Store Concept Amid Major Strategy Shift [Photos]

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Ashley Graham Struts Her Stuff in Addition Elle NYFW Show!: Photo 3955296, 2017 New York Fashion Week September, Ashley Graham, Danielle Brooks, Gabourey Sidibe, Jordyn Woods Photos

ADDITION ELLE, Canadian size-inclusive brand, announces new Design Director and launches re-imagined Montreal flagship store

Addition Elle Store Front On The Yonge Street In Toronto Stock Photo - Download Image Now - iStock

Ashley Graham Struts Her Stuff in Addition Elle NYFW Show!: Photo 3955301, 2017 New York Fashion Week September, Ashley Graham, Danielle Brooks, Gabourey Sidibe, Jordyn Woods Photos

Addition Elle Launches Affordable Wedding Gowns for Sizes 14 to 24