The Search has Started for the Face and Belly of 'Cake' Maternity Lingerie

Not content with mainstream advertising and media images featuring only super-slim pregnant models or unrealistic yummy mummies, two Auckland business women have come up with a plan that will see real New Zealand mothers feature as the faces, and bodies, of an international maternity lingerie brand.

Buy Cake Lingerie Women's Waffles Flexibile Wire Maternity Nursing Bra, Buttermilk, 32C at

25 Best Maternity Bras That Are Comfy and Supportive

12 Best Postpartum Swimsuits That'll Make You Feel Like Your Best Self

10 Best Maternity Bras of 2024

Kourtney Kardashian Showed Off Her Bump in a Teeny-Tiny Hot Pink Bikini

10 Best Maternity Bras of 2024

Cake Maternity — Figure 8 Moms

Cake Maternity: Maternity Lingerie & Nursing Wear

10 Best Maternity Bras of 2024

Cake Maternity: Maternity Lingerie & Nursing Wear

Cake Lingerie by Cake Maternity 2018 Catalogue by Cake Lingerie - Issuu

Cake Maternity — Figure 8 Moms

Cake Maternity Women's Maternity and Nursing Sorbet Bra

Cake Lingerie – Baby & Me Maternity