barbie mania, or how warner bros' creative marketing campaign
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here's how warner bros. and mattel generate pink marketing to promote barbie the movie, even turning her into an augmented-reality doll.
Hellmann's and Ogilvy tap into Barbie-mania with playful ad
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Turning Pink Profit: Unpacking the Marketing Genius Behind the Barbie Movie - Lilach Bullock: Your Guide To Digital Marketing, Tools and Growth
barbie mania, or how warner bros' creative marketing campaign
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