The “SUPREME” theory of hype branding, by Soham Kulkarni, Predict

Unfolding the unconventional strategy that led a streetwear brand to billion dollar valuation and a cult fan following
The article describes different tactics employed by supreme to create hype and increase brand momentum

The Psychology of Freemium Games. How game designers use behavioral…, by Soham Kulkarni, Strategy Insider

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IKEA Hyderabad — Guerrilla marketing at its best, by Soham Kulkarni, Strategy Insider

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The SUPREME theory of hype branding

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Vans owner VF Corp to buy streetwear brand Supreme for $2.1 billion

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Supreme May be the Hottest Clothing Brand in America. Should You

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