Making influence your superpower: A conversation with Zoe Chance

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The Yale behavioral scientist discusses the internal systems that guide our behavior, the power of saying no, and lessons in mastering influence and persuasion.

Zoe Chance on why influence is your superpower and what's holding you back - Inside Influence

Influence Is Your Superpower

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Business, Page 21

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SOM Marketing lecturer Zoe Chance describes the basic tools that all marketers can harness to get people to say “yes,” from influencing internal stakeholders to making it easier for consumers to act

Business, Page 22

Business, Page 21

Chance, Zoe: 9781984854339: Books

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