If brand marketing is a tortoise, direct marketing is a cheetah

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Many businesses get these two terms mixed up, which is one of the main reasons marketing clashes with finance on failing to define Return-on-Marketing-Investment (ROMI) clearly. But let

If brand marketing is a tortoise, direct marketing is a cheetah

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If I had asked the customers what they wanted, they would have said faster horses. Henry Ford

If brand marketing is a tortoise, direct marketing is a cheetah

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If brand marketing is a tortoise, direct marketing is a cheetah

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What can a tiger and a puma do that a cheetah can't? - Quora

How to Create a Freelance Writing Portfolio with Absolutely No Experience