Visual identity is vital to branding, but there is more to brands than what you see

Marketers put a lot of focus on making the visual identity of a brand distinctive and memorable. For this reason, it is not uncommon for the visual representations of a brand to be the first thing that we associate with them. But branding encompasses more than the visual elements of the brand, and t

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Visual identity is vital to branding, but there is more to brands

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