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In its 40th year, J.Crew looks to heritage to win new customers - Glossy

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J.Crew has been going through a revamp since emerging from bankruptcy in 2021. That includes bringing in exciting new designers Brendon Babenzien and Olympia Gayot. But J.Crew CMO Derek Yarbrough said 2023 is all about leaning into the brand’s past.

Brand: “What Do You Think of Me?”

Brand: “What Do You Think of Me?”

Brand: “What Do You Think of Me?”

In its 40th year, J.Crew looks to heritage to win new customers - Glossy

Brand: “What Do You Think of Me?”

Brand: “What Do You Think of Me?”

In its 40th year, J.Crew looks to heritage to win new customers - Glossy

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