Diaper rush: Conquering a $9 billion incontinence market no one wants to talk about - The Japan Times

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The time may not be far off when more adults need diapers than babies as the population grows older, potentially a huge opportunity for manufacturers of incontinence products — if they can lift the stigma that has long constrained sales.

TIL that in Japan, the sales of adult diapers have surpassed the sales of baby diapers. : r/todayilearned

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Diaper rush: Conquering a $9 billion incontinence market no one wants to talk about - The Japan Times

Diaper rush: conquering a $9 billion market no one wants to talk about

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