Sports marketers need to embrace 'Fluid Fans' in women's sports: study

The Sports Innovation Lab said sponsors switching to a community-based monetization around women's sports could reach over $600 million.
The Sports Innovation Lab said sponsors switching to a community-based monetization around women's sports could reach over $600 million.

Sports marketers need to embrace 'Fluid Fans' in women's sports: study

Sports marketers need to embrace 'Fluid Fans' in women's sports: study

Sports marketers need to embrace 'Fluid Fans' in women's sports: study

Women's sport – News, Research and Analysis – The Conversation – page 1

Women's Sport - SportsPro

7 Ways to Improve Coverage of Women's Sports - Nieman Reports

People find women's sports 'more inspiring' than men's. Here's how you can watch now

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