Beverage brands embrace power of music in marketing campaigns

A cheery celebration Cheerwine, the family owned and operated North Carolina soft drink brand, is celebrating its 100th birthday this year. In honor of the milestone, the company is releasing a series of seven commemorative, collectible cans featuring designs from various eras. Each can also will include one of 50 “Moments of Cheer” from the company’s history, along with a chance to win $100 through instant-win cans hidden in 12-packs within the soft drink’s distribution area. The company also is inviting fans to attend a . . .

Soda Brands Tap Music Well, Music Business Journal

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