Why is Zara one of the most Successful Fashion Brands Today?

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Since Zara’s launch in 1975, it has become one of the most sought after high-street stores to date. Unlike similar brands such as H&M and Topshop, Zara focuses on the clothing designs and in-store experience as the principal appeal to consumers, spending only 0.3% of sales on advertising per year compared to its competitors, who…