Branding without a brand challenging the old world of lazy, inefficient, expensive brands - Peter Fisk

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Everybody talks about branding being more than a logo. So how do you harness the power of branding, whilst being unbranded? A new startup launched this week called Brandless with a goal to sell a mix of household goods and food online with the goal of changing consumption habits and making quality food affordable. As the name […]

Peter Fisk - Author and Professor of Leadership, Strategy and Innovation

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